Co-founder of Atlas Camps, James blends his background in teaching and leadership with a genuine passion for creating childcare that is trusted, inspiring and full of energy.
With a strong focus on structure, safety and positive experiences, James plays a key role in shaping programmes where children feel confident to try new things, build friendships and enjoy every moment — while parents know their children are in capable, caring hands.
James' journey in sport began at Hartpury College, where he studied for a Diploma in Sport - Performance and Excellence. Immersed in a culture of high standards and shared ambition, he developed a strong foundation in coaching, leadership and teamwork — and it was here that his friendship with his now business partner, Dan, first began. Their shared passion for sport and helping young people reach their potential would later become the spark that inspired Atlas Camps.
Building on this foundation, James went on to study BA (Hons) Sports Coaching and Development at the University of Gloucestershire, where his enthusiasm for both coaching and teaching grew even stronger. His degree provided the platform to work closely with young people in schools and community settings, shaping his understanding of how sport can be a powerful tool for learning and personal growth.
During his time at university, James' passion for teaching was truly cemented — guiding him naturally into a career in secondary education. These early experiences not only deepened his commitment to helping children thrive but also laid the groundwork for the educational values that continue to underpin his work at Atlas today.
